At the conclusion of the training, the participant will be able to do the following:
Explain Crisis and Emergency Risk Communication (CERC) principles.
Describe the psychology of a crisis and the type of messages each audience needs.
Explain how to tailor messages.
Define core concepts of crisis communication planning.
Explain the roles of the media and spokesperson.
Describe the benefits of social media and mobile media devices.
Identify ways to develop relationships with stakeholders and partners.
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